Web Copy
Email Copy
Challenge: To create fun, engaging content to be used in weekly emails sent to Elevation YTH leaders.
Solution: I worked with staff leadership to map out and prioritize the marketing of upcoming events in emails. Since Elevation YTH is known for being on trend and staying current, I used a casual tone and included references to recent events and celebrity news in the email copy.
Elevation YTH Catalog | November 2021
Elevation YTH Catalog | February 2022
Elevation YTH Catalog | March 2022
Elevation YTH Catalog | April 2022
Video/Audio Script
"Cloud City Chaos"
The Goal: Introduce a new character in the AOTS world and discuss anxiety in a way elementary-age listeners could understand.
"MyClub Promos
Challenge: Engage middle school and high school teens while promoting the launch of YTH’s MyClub, a student-led group looking to create a welcoming space for classmates to connect.
Solution: I conceptualized and executed three short VO scripts portraying different HS students and their reason for picking MyClub.
Highlights: The creative promo videos garnered an average of 11.6K views on Instagram alone with the highest video receiving 15.1K views.
"MyClub Promo #1" - Elevation YTH
"Quest for the Galactic Armor: Episode 7"
The Goal: Set up the plot for a final battle ending that ties any loose ends.
"Cloud City Chaos"
The Goal: Introduce a new character in the AOTS world and discuss anxiety in a way elementary-age listeners could understand.
"Quest for the Galactic Armor: Episode 7"
The Goal: Set up the plot for a final battle ending that ties any loose ends.
"MyClub Promos
Challenge: Engage middle school and high school teens while promoting the launch of YTH’s MyClub, a student-led group looking to create a welcoming space for classmates to connect.
Solution: I conceptualized and executed three short VO scripts portraying different HS students and their reason for picking MyClub.
Highlights: The creative promo videos garnered an average of 11.6K views on Instagram alone with the highest video receiving 15.1K views.
"MyClub Promo #1" - Elevation YTH
